Home » Integrated Intellectual Asset Management: A Guide to Exploiting and Protecting Your Organizations Intellectual Assets by Steve Manton
Integrated Intellectual Asset Management: A Guide to Exploiting and Protecting Your Organizations Intellectual Assets Steve Manton

Integrated Intellectual Asset Management: A Guide to Exploiting and Protecting Your Organizations Intellectual Assets

Steve Manton

Published
ISBN : 9780566087219
Hardcover
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 About the Book 

Intellectual assets - documents, designs, know-how, software, data, patents and trademarks - are critical to the delivery of innovative, and cost effective, products and services. Despite this many organizations seek to manage their intellectualMoreIntellectual assets - documents, designs, know-how, software, data, patents and trademarks - are critical to the delivery of innovative, and cost effective, products and services. Despite this many organizations seek to manage their intellectual assets using a range of bolt-on, stand-alone business processes, often divorced from the processes used to manage their services and products. Integrated Intellectual Asset Management explains how to take full advantage of your organizations intellectual assets by integrating their management in six key areas: decision making systems- strategy policy and accountabilities- knowledge management- people and behaviour- and, targets and metrics. You can only hope to develop, protect, exploit, and realize the value of your key intellectual assets when you integrate the way you manage them into existing business processes and culture. Integrated Intellectual Asset Management guides you through this process.